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NARB/BBB offers warning to Coty on this popular mass market brand.
July 21, 2017
By: Melissa Meisel
Marketing claims can make or break a product. Therefore, a panel of the National Advertising Review Board (NARB) has recommended that Coty Inc., discontinue claims that Sally Hansen Miracle Gel Nail Polish provides “up to 14 days of color & shine.” The panel also recommended that Coty, Inc. discontinue use of the terms “no light gel” and “gel without the light” in in certain advertising contexts. NARB is the appellate unit of the advertising industry’s system of self-regulation and admi...
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